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Content Strategist & Social Media Specialist

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Deskripsi Pekerjaan

Responsible for planning, creating, and managing high-impact content strategies across multiple social media platforms. This role focuses on growing brand presence, increasing engagement, and driving measurable results through creative storytelling and data-driven campaigns.

Tugas dan Tanggung Jawab


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  • Develop and execute content strategies specifically for social media platforms (Instagram, TikTok, LinkedIn, Facebook, YouTube Shorts, etc.).

  • Plan and manage the social media content calendar.

  • Collaborate with the creative team to produce engaging visual and video content.

  • Monitor trends, hashtags, and platform algorithm updates to maximize reach.

  • Analyze social media performance metrics and optimize strategies accordingly.

  • Engage with the audience, respond to comments/messages, and manage online community interactions.

  • Coordinate with the marketing team to ensure brand consistency.

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Pesyaratan Umum dan Kualifikasi


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  • Minimum 2 years of proven experience in social media content strategy and management.

  • Strong understanding of different social media platforms and their best practices.

  • Creative thinker with excellent storytelling and copywriting skills.

  • Proficient in using social media analytics tools (e.g., Meta Business Suite, TikTok Analytics, LinkedIn Analytics).

  • Ability to work with cross-functional teams and meet deadlines.

  • Up-to-date with the latest social media trends and digital marketing tools.

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