{"id":176,"date":"2022-09-29T00:00:00","date_gmt":"2022-09-29T00:00:00","guid":{"rendered":"https:\/\/majapahit.id\/blog?p=176"},"modified":"2025-09-03T17:36:55","modified_gmt":"2025-09-03T10:36:55","slug":"apa-itu-copy-writing","status":"publish","type":"post","link":"https:\/\/majapahit.id\/blog\/2022\/09\/29\/apa-itu-copy-writing\/","title":{"rendered":"Copywriting : Pengertian, Jenis, Formula dan Contohnya"},"content":{"rendered":"<p>Istilah copywriting mungkin terdengar begitu familiar di kalangan pemasaran digital. Copywriting sendiri memiliki peran yang begitu besar hingga menjadi ujung tombak dalam marketing digital. Nah, sudah tahu belum apa itu copywriting ?<\/p>\n<p>Copywriting adalah sebuah pekerjaan tulis menulis yang tujuannya untuk periklanan atau bentuk pemasaran lainnya. Mereka yang bergelut dalam copywriting ini disebut sebagai copywriter.&nbsp;<\/p>\n<p>Tugas copywriting disini menjadi penghubung antara penjual dengan pembeli melalui media yang berupa tulisan, gambar, audio, video atau jenis konten menarik lainnya. Nah untuk lebih jelasnya mengenai definisi, jenis hingga contoh copywriting, simak ulasan berikut.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Daftar Isi<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #383838;color:#383838\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #383838;color:#383838\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/majapahit.id\/blog\/2022\/09\/29\/apa-itu-copy-writing\/#Apa_itu_Copywriting\" >Apa itu Copywriting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/majapahit.id\/blog\/2022\/09\/29\/apa-itu-copy-writing\/#Jenis-jenis_Copywriting\" >Jenis-jenis Copywriting<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/majapahit.id\/blog\/2022\/09\/29\/apa-itu-copy-writing\/#Direct_Response_Copywriting\" >Direct Response Copywriting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/majapahit.id\/blog\/2022\/09\/29\/apa-itu-copy-writing\/#Marketing_Copywriting\" >Marketing Copywriting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/majapahit.id\/blog\/2022\/09\/29\/apa-itu-copy-writing\/#Brand_Copywriting\" >Brand Copywriting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/majapahit.id\/blog\/2022\/09\/29\/apa-itu-copy-writing\/#SEO_Copywriting\" >SEO Copywriting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/majapahit.id\/blog\/2022\/09\/29\/apa-itu-copy-writing\/#Technical_Copywriting\" >Technical Copywriting<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/majapahit.id\/blog\/2022\/09\/29\/apa-itu-copy-writing\/#Formula_Copywriting\" >Formula Copywriting<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/majapahit.id\/blog\/2022\/09\/29\/apa-itu-copy-writing\/#AIDA_AIDCA\" >AIDA \/ AIDCA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/majapahit.id\/blog\/2022\/09\/29\/apa-itu-copy-writing\/#PAS_Problem_Agitate_Solution\" >PAS (Problem, Agitate, Solution)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/majapahit.id\/blog\/2022\/09\/29\/apa-itu-copy-writing\/#FAB_Feature_Advantage_Benefit\" >FAB (Feature, Advantage, Benefit)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/majapahit.id\/blog\/2022\/09\/29\/apa-itu-copy-writing\/#Psychological_Triggers_dalam_Copywriting\" >Psychological Triggers dalam Copywriting<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/majapahit.id\/blog\/2022\/09\/29\/apa-itu-copy-writing\/#Curiosity\" >Curiosity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/majapahit.id\/blog\/2022\/09\/29\/apa-itu-copy-writing\/#Promise\" >Promise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/majapahit.id\/blog\/2022\/09\/29\/apa-itu-copy-writing\/#Halo_Effect\" >Halo Effect<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/majapahit.id\/blog\/2022\/09\/29\/apa-itu-copy-writing\/#Contoh_Copywriting\" >Contoh Copywriting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/majapahit.id\/blog\/2022\/09\/29\/apa-itu-copy-writing\/#Skill_yang_Dibutuhkan_untuk_Copywriting\" >Skill yang Dibutuhkan untuk Copywriting<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/majapahit.id\/blog\/2022\/09\/29\/apa-itu-copy-writing\/#Kepenulisan\" >Kepenulisan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/majapahit.id\/blog\/2022\/09\/29\/apa-itu-copy-writing\/#Tepat_Waktu\" >Tepat Waktu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/majapahit.id\/blog\/2022\/09\/29\/apa-itu-copy-writing\/#Riset\" >Riset<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/majapahit.id\/blog\/2022\/09\/29\/apa-itu-copy-writing\/#SEO\" >SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/majapahit.id\/blog\/2022\/09\/29\/apa-itu-copy-writing\/#Kreativitas\" >Kreativitas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/majapahit.id\/blog\/2022\/09\/29\/apa-itu-copy-writing\/#Kesimpulan\" >Kesimpulan<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Apa_itu_Copywriting\"><\/span>Apa itu Copywriting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Copywriting dapat didefinisikan sebagai kegiatan menulis teks pemasaran atau iklan. Dimana tujuannya adalah untuk membujuk calon konsumen supaya melakukan aksi sesuai yang diharapkan. Misalnya dalam hal pembelian sebuah produk, download, klik dan lainnya.<\/p>\n<p>Copywriting banyak dibutuhkan oleh brand karena perannya yang begitu penting. Iklan dengan copywriting dinilai memberi dampak yang positif. Misalnya dengan hadirnya iklan menarik baju promo buy 1 get 1 free, konsumen jadi tertarik dan akhirnya membeli produk.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Jenis-jenis_Copywriting\"><\/span>Jenis-jenis Copywriting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Setelah memahami pengertian dari copywriting, anda pun perlu mengetahui jenis-jenis copywriting. Diantara jenis-jenis copywriting adalah sebagai berikut.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Direct_Response_Copywriting\"><\/span>Direct Response Copywriting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Jenis copywriting yang pertama ini merupakan bentuk konten tulisan yang mengarahkan pengguna untuk mengklik sebuah halaman di website tertentu.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Marketing_Copywriting\"><\/span>Marketing Copywriting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Berikutnya, jenis copywriting kedua ini merupakan bentuk konten yang menyampaikan informasi penjualan. Dimana tujuannya ialah untuk meyakinkan konsumen mengenai penjelasan fungsi serta manfaat sebuah produk.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Brand_Copywriting\"><\/span>Brand Copywriting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Brand copywriting ialah jenis copywriting yang fokus untuk menyampaikan citra serta identitas dari suatu brand.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO_Copywriting\"><\/span>SEO Copywriting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Jenis yang keempat ini adalah copywriting yang fokus untuk tampil di mesin pencari.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Technical_Copywriting\"><\/span>Technical Copywriting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Terakhir, copywriting jenis ini fokus dalam memberikan pengetahuan lebih dalam mengenai cara kerja suatu produk atau layanan. Biasanya Technical Copywriting ini dipakai dalam produk kecantikan, kesehatan hingga teknologi.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Formula_Copywriting\"><\/span>Formula Copywriting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Formula copywriting ialah sebuah teknik yang dilakukan untuk membuat copy yang efektif guna meningkatkan penjualan. Adapun tujuan penggunaan formula ini supaya copywriter atau penulis memiliki panduan yang mempermudah dalam menulis sebiah copy.&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"AIDA_AIDCA\"><\/span>AIDA \/ AIDCA<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AIDA terdiri dari Attention, Interest, Desire dan Action. Kemudian AIDA ini sudah berkembang dan menambahkan satu aspek yakni Caution \/ Conviction. Attention bertujuan untuk menarik perhatian target audisens melalui headline.<\/p>\n<p>Interest ini dapat membangkitkan minat calon konsumen terhadap produk dengan menawarkan sesuatu yang dibutuhkan oleh calon konsumen. Desire sendiri tujuannya dibuat agar konsumen semakin menginginkan produk tersebut.<\/p>\n<p>Action dalam formula ini adalah untuk mengarahkan konsumen agar melakukan tindakan sesuai goals. Sementara Caution berguna untuk membuat konsumen yakin dengan kualitas produk yang ditawarkan.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"PAS_Problem_Agitate_Solution\"><\/span>PAS (Problem, Agitate, Solution)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Problem disini ialah untuk memasarkan atau menawarkan produk dengan mengangkat masalah yang dialami oleh konsumen. Anda bisa menyentuh konsumen dengan masalah yang relate dengan kehidupan sehari-hari.<\/p>\n<p>Agitate, mendramatisir masalah yang dialami oleh konsumen ialah masalah yang harus segera diselesaikan. Sementara Solution, memberikan solusi kepada konsumen yang mengalami masalah dengan cara menawarkan produk atau jasa yang anda jual.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"FAB_Feature_Advantage_Benefit\"><\/span>FAB (Feature, Advantage, Benefit)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Dengan formula ini anda dapat membuat copy dengan menonjolkan keunggulan dari produk. Selain itu anda juga bisa menjelaskan tentang manfaat yang diperoleh konsumen dengan membeli produk yang ditawarkan.&nbsp;<\/p>\n<p>Feature, menonjokan fitur utama dari produk atau jasa. Advantage, menjelaskan keunggulan atau kelebihan fitur pada produk. Sementara Benefit, ialah manfaat apa yang akan diperoleh konsumen jika membeli produk tersebut.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Psychological_Triggers_dalam_Copywriting\"><\/span>Psychological Triggers dalam Copywriting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Psychological triggers merupakan sebuah kemampaun dari copy untuk memberi sentuhan emosional kepada calon konsumen. Tujuannya tak lain ialah supaya melakukan tindakan sesuai dengan tujuan iklan. Misalnya karena packaging produknya lucu dan keren.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Curiosity\"><\/span>Curiosity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Curiosity adalah membangkitkan rasa penasaran kepada konsumen, misalnya dengan cara memberi tester sebuah produk. Dalam hal ini konsumen menjadi mudah terdorong untuk mencari tahu lebih besar sehingga kemungkinan membeli produk pun juga besar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Promise\"><\/span>Promise<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Copy yang dibuat seharusnya dapat membuat konsumen percaya akan kualitas produk yang ditawarkan. Misalnya promise dengan garansi 3 tahun, jaminan uang kembali jika barang ruak dan lainnya.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Halo_Effect\"><\/span>Halo Effect<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Halo Effect disini ialah penggunaan endorsement atau penggunaan brand ambassador. Jika anda mempunyai pengalaman positif mengenai suatu brand, maka kemungkinan besar anda juga bisa menyukai produk lainnya dari brand tersebut.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Contoh_Copywriting\"><\/span>Contoh Copywriting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Copywriting merupakan sebuah metode pembuatan materi yang biasanya berupa tulisan untuk mengajak calon target membeli produk yang ditawarkan. Konten artikel dapat berupa ajakan, penjelasan produk, informasi berlangganan, informasi promo dan lain sebagainya.<br \/>\nContoh dari copywriting misalnya tulisan &ldquo;Beli sekarang, bayar nanti&rdquo;. Nah, copywriting ini seolah menarik perhatian calon target konsumen untuk membeli atau menggunakan produk atau jasa yang ditawarkan.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Skill_yang_Dibutuhkan_untuk_Copywriting\"><\/span>Skill yang Dibutuhkan untuk Copywriting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Seorang coywriting tentunya memerlukan skill tertentu yang dibutuhkan untuk menghasilkan ccopywriting terbaik. Berikut diantara skill tersebut ialah :<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kepenulisan\"><\/span>Kepenulisan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Copywriting merupakan pekerjaan yang melibatkan tulis menulis sehingga copywriter dituntut untuk bisa menulis dengan baik. Tidak hanya sekedar menulis, namun harus menguasai struktur bahasa yang baik, memadukan kata dan membuat copy menarik.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tepat_Waktu\"><\/span>Tepat Waktu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Jika ingin menjadi seorang copywriter profesional, tentunya harus disiplin menyelesaikan tugas dengan tepat waktu. Ini artinya harus bisa bekerja secara efektif namun tetap menghasilkan tulisan yang bagus dan sesuai dengan kebutuhan klien.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Riset\"><\/span>Riset<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Skill yang ketiga ialah kemmpuan dalam melakukan riset yang akurat. Ini menjadi salah satu modal untuk membuat copywriting yang bagus dan disukai oleh perusahaan.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO\"><\/span>SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Skill yang tak kalah pentingnya yang harus dikuasai oleh copywriter ialah SEO. Tulisan yang dibuat idealnya harus sesuai dengan kaidah SEO supaya bisa membawa hasil yang diinginkan oleh perusahaan.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kreativitas\"><\/span>Kreativitas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Kreativitas adalah skill yang dapat diasah sehingga mampu menghasilkan copywriting yang unik dan disukai perusahaan. Oleh karena itu penting bagi copywriter untuk memperkaya referensi dan terys berlatih agar semakin kreatif dalam menulis.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Kesimpulan\"><\/span>Kesimpulan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Itulah dia ulasan mengenai copywriting yang meliputi pengertian, jenis-jenis, formula, contoh hingga skill yang harus dimiliki dalam copywriting. Sejatinya, copywriting ini adalah seni membuat tulisan menarik untuk tujuan pemasaran yang persuasif.<\/p>\n<p>Nah, setelah menyimak uraian diatas, anda kini bisa mencoba membuat copywriting menarik untuk sebuah produk atau layanan. Jika anda merasa kesulitan, jangan pantang menyerah untuk terus mencoba menghasilkan copywriting terbaik. Semoga berhasil ya!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Istilah copywriting mungkin terdengar begitu familiar di kalangan pemasaran digital.  [&#8230;]<\/p>\n","protected":false},"author":7,"featured_media":100176,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[1191],"class_list":["post-176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-copywriting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Copywriting : Pengertian, Jenis, Formula dan Contohnya<\/title>\n<meta name=\"description\" content=\"Disini kamu akan memahami apa itu copywriting dengan berbagai jenis, formula dan contohnya yang dapat kamu pahami dengan copywriting yang baik dan benar\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/majapahit.id\/blog\/2022\/09\/29\/apa-itu-copy-writing\/\" 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