{"id":111,"date":"2020-09-09T00:00:00","date_gmt":"2020-09-09T00:00:00","guid":{"rendered":"https:\/\/majapahit.id\/blog?p=111"},"modified":"2025-09-03T17:38:38","modified_gmt":"2025-09-03T10:38:38","slug":"apa-itu-digital-marketing","status":"publish","type":"post","link":"https:\/\/majapahit.id\/blog\/2020\/09\/09\/apa-itu-digital-marketing\/","title":{"rendered":"Apa Itu Digital Marketing ? Pengertian dan Manfaatnya"},"content":{"rendered":"\r\n<p style=\"line-height: 3;\">Majapahit Teknologi&nbsp;&#8211; Pada kesempatan kali ini. Admin akan membahas mengenai apa itu digital marketing ? Apabila Anda pernah melihat suatu brand atau merek produk yang di iklan kan di berbagai media maka seharusnya Anda sudah tahu mengenai digital marketing.<\/p>\r\n\r\n\r\n\r\n<p style=\"line-height: 3;\">Dengan berkembangnya teknologi yang pesat. Trend bisnis saat ini semakin banyak dan bervariasi. Seperti misalnya <a href=\"https:\/\/majapahit.id\/jasa-pembuatan-website-murah-profesional\/\" target=\"_blank\" rel=\"noreferrer noopener\">jasa pembuatan website murah<\/a> sampai dengan jasa digital marketing.<\/p>\r\n\r\n\r\n\r\n<p style=\"line-height: 3;\">Hal tersebut merupakan salah satu perkembangan dari maraknya trend bisnis yang populer saat ini. Dengan berkembang nya teknologi maka bisnis pun ikut berkembang dengan bermacam variasi.<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Daftar Isi<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #383838;color:#383838\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #383838;color:#383838\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/majapahit.id\/blog\/2020\/09\/09\/apa-itu-digital-marketing\/#Apa_Itu_Digital_Marketing\" >Apa Itu Digital Marketing ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/majapahit.id\/blog\/2020\/09\/09\/apa-itu-digital-marketing\/#Manfaat_Pemasaran_Secara_Digital\" >Manfaat Pemasaran Secara Digital<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/majapahit.id\/blog\/2020\/09\/09\/apa-itu-digital-marketing\/#Menjangkau_Konsumen_Secara_Online\" >Menjangkau Konsumen Secara Online<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/majapahit.id\/blog\/2020\/09\/09\/apa-itu-digital-marketing\/#Mudah_Menemukan_Konsumen\" >Mudah Menemukan Konsumen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/majapahit.id\/blog\/2020\/09\/09\/apa-itu-digital-marketing\/#Melayani_Pelanggan_Secara_Online\" >Melayani Pelanggan Secara Online<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/majapahit.id\/blog\/2020\/09\/09\/apa-itu-digital-marketing\/#Meningkatkan_Profit\" >Meningkatkan Profit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/majapahit.id\/blog\/2020\/09\/09\/apa-itu-digital-marketing\/#Bisnis_Menjadi_Profesional\" >Bisnis Menjadi Profesional<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/majapahit.id\/blog\/2020\/09\/09\/apa-itu-digital-marketing\/#Kesimpulan\" >Kesimpulan<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-apa-itu-digital-marketing\" style=\"line-height: 3;\"><span class=\"ez-toc-section\" id=\"Apa_Itu_Digital_Marketing\"><\/span>Apa Itu Digital Marketing ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p style=\"line-height: 3;\">Digital marketing merupakan suatu usaha untuk mempromosikan bisnis dengan menggunakan media digital seperti sosial media, google ads dan lain sebagainya.<\/p>\r\n\r\n\r\n\r\n<p style=\"line-height: 3;\">Mengapa harus melakukan pemasaran secara digital ? Tentu saja hal ini bertujuan untuk mendapatkan konsumen dan calon klien secara cepat dan tepat waktu.<\/p>\r\n\r\n\r\n\r\n<p style=\"line-height: 3;\">Intinya, pemasaran digital merupakan suatu cara atau merupakan <a href=\"https:\/\/majapahit.id\/blog\/2019\/11\/14\/strategi-digital-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">strategi digital marketing<\/a> untuk bisa di promosikan secara luas di media internet. Misalnya seperti facebook, marketplace, website dan lain sebagainya.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"h-manfaat-pemasaran-secara-digital\" style=\"line-height: 3;\"><span class=\"ez-toc-section\" id=\"Manfaat_Pemasaran_Secara_Digital\"><\/span>Manfaat Pemasaran Secara Digital<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p style=\"line-height: 3;\">Mungkin pada tahun 2020 ini bisnis besar porak poranda karena di sebabkan Pandemi. Hal ini menjadi salah satu alasan mengapa bisnis Anda harus segera di pasarkan secara digital.<\/p>\r\n\r\n\r\n\r\n<p style=\"line-height: 3;\">Sangat mungkin sekali. Digital marketing menjadi salah satu andalan untuk para pebisnis di masa depan untuk dapat mengembangkan bisnis nya dengan luas.<\/p>\r\n\r\n\r\n\r\n<p style=\"line-height: 3;\">Tentu saja, ada manfaat dan keuntungan ketika mempromosikan bisnis secara digital. Simak penjelasannya sebagai berikut.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-menjangkau-konsumen-secara-online\" style=\"line-height: 3;\"><span class=\"ez-toc-section\" id=\"Menjangkau_Konsumen_Secara_Online\"><\/span>Menjangkau Konsumen Secara Online<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p style=\"line-height: 3;\">Pada saat ini, internet menjadi salah satu andalan untuk kita semua saat ini. Kita dapat mencari hal yang tidak tahu hanya dengan mengetikan kata kunci di mesin pencari.<\/p>\r\n\r\n\r\n\r\n<p style=\"line-height: 3;\">Begitupun sama halnya dengan mencari produk atau jasa. Ketika konsumen ingin membeli suatu produk atau jasa, saat ini bisa mencarinya di media internet dan tentu saja hanya dengan mengetikan kata kunci yang di inginkan.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\" style=\"line-height: 3;\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\/thumbnail\/2020\/11\/Manfaat-digital-marketing.jpg\" alt=\"Manfaat digital marketing\" class=\"lazyload wp-image-8695\" style=\"width: 100%;\"><figcaption>Menjangkau pelanggan dengan sangat mudah<\/figcaption><\/figure><\/div>\r\n\r\n\r\n\r\n<p style=\"line-height: 3;\">Hal ini merupakan kesempatan besar untuk para pebisnis menjangkau klien atau konsumen secara online. Dengan begitu, Anda akan hemat waktu dan hemat biaya serta tenaga.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-mudah-menemukan-konsumen\" style=\"line-height: 3;\"><span class=\"ez-toc-section\" id=\"Mudah_Menemukan_Konsumen\"><\/span>Mudah Menemukan Konsumen<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p style=\"line-height: 3;\">Dengan melakukan pemasaran secara digital. Maka Anda akan dengan sangat mudah untuk menemukan konsumen yang tepat dan relevan. Dengan begitu, Anda akan dengan sangat mudah untuk meningkatkan konversi penjualan. <\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-melayani-pelanggan-secara-online\" style=\"line-height: 3;\"><span class=\"ez-toc-section\" id=\"Melayani_Pelanggan_Secara_Online\"><\/span>Melayani Pelanggan Secara Online<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p style=\"line-height: 3;\">Ketika anda melakukan promosi secara digital. Maka Anda akan melayani seluruh konsumen secara tidak langsung. Hal ini tentu saja jauh lebih efisien. Selain itu, Anda juga bisa melayani pelanggan secara banyak dengan waktu yang bersamaan dan tanpa ada batasan waktu tertentu kapanpun dan di manapun.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-meningkatkan-profit\" style=\"line-height: 3;\"><span class=\"ez-toc-section\" id=\"Meningkatkan_Profit\"><\/span>Meningkatkan Profit<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p style=\"line-height: 3;\">Manfaat utama yang akan di rasakan oleh pebisnis yang menjalankan promosi secara digital maka akan mendapatkan profit dengan sangat mudah. Karena fitur traksaksi yang di gunakan adalah berbasis online.<\/p>\r\n\r\n\r\n\r\n<p style=\"line-height: 3;\">Tentu, karena dengan adanya fitur tersebut konsumen dapat meyakinkan konsumen &amp; menarik perhatian berbagai konsumen terhadap bisnis Anda.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-bisnis-menjadi-profesional\" style=\"line-height: 3;\"><span class=\"ez-toc-section\" id=\"Bisnis_Menjadi_Profesional\"><\/span>Bisnis Menjadi Profesional<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p style=\"line-height: 3;\">Di zaman serba digital, apabila bisnis tidak tampil secara online atau tidak terlihat di media internet maka bisnis tersebut akan di tandai sebagai bisnis yang tertinggal. <\/p>\r\n\r\n\r\n\r\n<p style=\"line-height: 3;\">Tentu saja hal ini akan menyulitkan Anda untuk menjangkau konsumen dan bisnis Anda akan di anggap oleh konsumen seperti tidak memiliki kredibilitas yang cukup baik.<\/p>\r\n\r\n\r\n\r\n<p style=\"line-height: 3;\">Maka dari itu, digital marketing sangat penting untuk dapat menjadikan bisnis Anda menjadi lebih profesional di mata pelanggan maupun konsumen.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"h-kesimpulan\" style=\"line-height: 3;\"><span class=\"ez-toc-section\" id=\"Kesimpulan\"><\/span>Kesimpulan<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p style=\"line-height: 3;\">Pada perkembangan era digital ini. Tentu pemasaran secara digital akan sangat membantu untuk meningkatkan omset bisnis. Maka dari itu, Anda harus menggunakan cara strategi digital marketing yang memang dapat meningkatkan bisnis Anda menjadi lebih baik.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Majapahit Teknologi&nbsp;&#8211; Pada kesempatan kali ini. Admin akan membahas mengenai  [&#8230;]<\/p>\n","protected":false},"author":7,"featured_media":100111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[1116],"class_list":["post-111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-apa-itu-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Marketing : Pengertian &amp; Manfaat untuk Bisnis Anda<\/title>\n<meta name=\"description\" content=\"Mau bisnis anda berkembang dengan pesat? 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